Region
Leaflet
Food Labelling
Why it matters
Packaging is your first point of contact with the consumer and therefore also the first checkpoint for regulators. Every statement on a label must be accurate, clear, and compliant with national and international legislation. From ingredient lists to allergens, from origin to health claims, mistakes are easily made, but the consequences can be significant, ranging from recalls to reputational damage. Proper labelling therefore requires more than knowledge. It requires structure, validation, and forward thinking.
What lies beneath
Good labelling starts with:
- understanding EU regulations such as 1169/2011, 1333/2008, and 1924/2006
- translating these into practical processes across QA, R&D, and marketing
- ensuring consistency between specifications, packaging, and commercial communication
Without validation, a label becomes a risk. With the right support, it becomes a reliable quality statement.
Leadership means knowing, validating, and adjusting
Leadership in labelling means:
- proactively validating before product launch
- clear communication between QA, legal, marketing, and sales
- and acting quickly when legislation or formulations change
Organisations that take labelling seriously, take their customers seriously.
Three levels of development
Compliance | Label verification according to EU and national legislation
The organisation verifies labels based on relevant EU and local legislation such as the Netherlands and Belgium.
Focus: is the information correct and legally compliant?
In practice:
- label checks for EU and NL/BE
- training on Regulation 1169/2011 and other relevant legislation
Compliance+ | Solution-oriented labelling advice
In addition to verification, the organisation provides guidance: what needs to be adjusted to ensure compliance?
Feedback loops are in place towards R&D, marketing, and artwork teams.
In practice:
- advice on adjustments in case of non-compliance
- workshops on claims, additives, and origin labelling
Strategic | Anticipating regulatory changes
The organisation monitors upcoming legislation, such as revisions to Regulation 1169/2011, and translates this into timely updates of labels, systems, and processes.
In practice:
- consultancy on the impact of new regulations
- use of Regulatory Update for early signalling
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Written by
Anneke Vromans
Since February 2023, I have been managing our labelling department, but I started in January 2016 as a QA consultant. Within consultancy, I have also worked as a team manager and regional manager.
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