Ready for the new standard in packaging legislation

What lies beneath

PPWR goes beyond previous packaging directives. It requires you to:

• Understand what you are packaging and how
• Document and share the right information, including Declarations of Compliance
• Assess packaging structurally on design, composition, and reusability
• Continuously improve based on data and scientific insights

Sustainable packaging becomes a system responsibility, not a one time decision.

‍

Leadership means taking responsibility across the chain

PPWR sets requirements for packaging design, materials, and transparency towards regulators and customers. Leadership means mapping scenarios, structuring data, and aligning policies with both legislation and market developments. Organisations that act now do more than prevent risks. They create opportunities to innovate, improve sustainability, and strengthen their position in the market.

Three levels of development

Compliance | Meeting basic requirements

Collecting packaging data, preparing Declarations of Compliance, and verifying supplier documentation. The focus is on building a complete packaging dossier, conducting risk assessments, and meeting reporting obligations. Test results support compliance.

‍

Compliance+ | Packaging policy and improvement plan

Conducting a gap analysis based on PPWR requirements and developing a structured improvement plan. This includes material selection, design for recycling, and avoiding harmful substances such as PFAS and NIAS. The organisation uses dashboards, data templates, and market insights to guide decisions.

‍

Strategic | Embedding circularity in policy and innovation

Using PPWR as a strategic framework for sustainable innovation. Packaging is evaluated based on impact, circularity, and reusability. Policies align with ESG goals and supply chain responsibility. Innovation, compliance, and brand positioning come together at this level.

‍

What it delivers

A structured PPWR approach provides:

• Demonstrable compliance towards regulators
• Reduced risk of penalties, claims, or rejected products
• Unrestricted access to European markets
• A stronger sustainable brand position and customer trust
• Insight into packaging data, risks, and improvement opportunities

PPWR is not a barrier. It is an opportunity to make packaging future ready.

‍

Where do you stand?

PPWR is concrete, impactful, and approaching fast. Are you prepared? Mérieux NutriSciences | Expert Partners helps you translate requirements into clear actions from analysis to implementation, from data management to packaging strategy. Together, we ensure your organisation is compliant and ahead of the curve.