Region
A glass of clear facts. Oatly, a pioneer in plant based drinks, wanted not only to be sustainable, but to prove it. The challenge was to create a detailed comparison between the environmental impact of their oat drink and cow’s milk. Not based on assumptions, but on solid data, reliable insights, and an internationally recognised methodology.
Client
Oatly
Expertise
Sustainability
Development level
Compliance+
Strategic
Topic
Date
Together with a team of LCA specialists, Oatly analysed the full life cycle of both products, from raw materials to packaging waste. The assessment covered not only emissions, but also energy use, water consumption, and waste streams. Everything was mapped across nine impact categories, in line with the most rigorous international standards.
The results were clear. Oatly’s products performed better than traditional dairy milk across multiple impact areas. The analysis also revealed regional differences, providing valuable insights for targeted improvements tailored to specific markets.
What started as a sustainability question evolved into a strategic tool for brand positioning and innovation. Through collaboration with independent experts, Oatly gained not only insights, but also the tools and confidence to act on them. Sustainability became not only credible, but scalable.
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