Language as the key to market access

What lies beneath

Translation may seem straightforward, but in practice it requires much more than converting words from one language to another. Every term must fit within the legal framework of Regulation (EU) No 1169/2011 and other relevant legislation.

The biggest misconception? That translating a label is a simple language exercise. In reality, the quality of the translation determines whether consumers are properly informed and whether a product complies with local requirements.

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Leadership as the foundation

Managing translations involves multiple teams. QA requires certainty, marketing requires consistency, and supply chain requires speed.

Leadership is needed to align these interests and position translation as a strategic process. Organisations that do this well not only prevent errors and delays, but also build reliability and brand consistency across markets.

Two levels of development

Compliance | Getting the basics right

Translating labels and texts to ensure the correct language is available for each market. Often done by overlabelling existing packaging with translated text.

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Compliance+ | Integration and collaboration

This level is not yet fully developed, but represents the next step, where translation becomes a structural part of the artwork and labelling process rather than a corrective action.

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What it delivers

A well-organised translation approach provides clear benefits:

• Access to new markets without legal barriers
• Reduced risk of errors or fines due to incomplete or incorrect translations
• Stronger brand consistency, with messages accurately and uniformly communicated across languages
• More efficient processes by embedding translation into the overall labelling and packaging workflow

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Where do you stand?

Is your translation process still ad hoc, or already a strategic tool to unlock markets? From basic translation to full integration, every step brings you closer to certainty and trust.

Mérieux NutriSciences | Expert Partners helps you not only translate labels correctly, but also embed translation structurally and strategically within your organisation.