Région
Leaflet
De la création à la mise en conformité
Oeuvre
3 min read
Pourquoi les œuvres d'art sont importantes
L'emballage est souvent la première chose que voient les consommateurs et détermine donc la confiance, l'attrait et la négociabilité. Mais outre le design et l'histoire de la marque, le contenu des textes et des images commerciaux doit également être précis. Les œuvres qui ne sont pas conformes à la législation peuvent entraîner des amendes, des rappels ou même l'absence d'accès au marché. Une illustration correcte est donc non seulement forte sur le plan créatif, mais également solide sur le plan juridique.
What lies beneath
Artwork assessment goes beyond aesthetics. Every claim, image, and commercial message on packaging must be verified against European and national legislation.
The biggest misconception? That this is just a final check.
In reality, timely assessment determines whether your creative process runs smoothly, without costly delays or last minute adjustments.
Leadership as the foundation
Artwork involves multiple departments, including marketing, R&D, legal, and QA. Leadership is essential to align these teams and make clear decisions.
Which claims strengthen your brand while remaining legally valid? How do you ensure creativity and compliance work together?
Organisations that approach this well use artwork assessment as a driver of trust and professionalism, not as a limitation on creativity.
Three levels of development
Compliance | Getting the basics right
Assessing commercial texts and visuals on packaging against EU and national legislation.
Compliance+ | Integration and collaboration
Moving from basic assessment to active guidance, training, and the use of tools to make artwork processes more efficient and robust.
Strategic | Artwork as foresight
Considering compliance early in the packaging development process. Which terms and visuals are allowed? Which are not? What alternatives are available?
Artwork is aligned with legislation from the start, supporting future market introductions.
What it delivers
A well considered artwork approach delivers more than compliance:
Trust from consumers and customers through clear and accurate communication
Reduced risks of costly reprints or product recalls
Faster product launches through early assessment
A stronger brand presence, where creativity and compliance reinforce each other
Where do you stand?
Is your artwork already a strategic tool, or still mainly a creative output reviewed afterwards? The first step is simple. Assess your packaging and identify both risks and opportunities.
Mérieux NutriSciences | Expert Partners helps you make your artwork not only compliant, but also future ready.
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Written by
Anneke Vromans
Je suis responsable de notre département d'étiquetage depuis février 2023, mais j'ai commencé en tant que consultant en assurance qualité en janvier 2016. Dans le domaine du conseil, j'ai également été chef d'équipe et responsable régional. J'aime vraiment être ici parce que l'on a l'occasion de travailler avec des collègues enthousiastes et motivés au quotidien. Aucun jour ne se ressemble, vous serez donc toujours confronté à des défis !
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